100 Website positioning Statistics That’ll Assist You Dominate Search Rankings in 2023

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In search of the most recent Website positioning statistics?

Website positioning statistics enable you to perceive the habits of your audience, together with how they work together along with your web site which, in flip, means that you can make data-driven selections to enhance your rating.

On this article, the Website positioning statistics will enable you to determine the most recent SEO traits so you may modify your technique to proceed enhancing your web site’s natural rating.

Let’s start!


Basic Website positioning Stats

  • 53.3% of whole web site visitors comes from natural search. (G2)
  • Simply 0.78% of individuals click on on web page 2 of Google’s SERPs. (G2)
  • The primary web site within the natural leads to Google has a median clickthrough charge of 28.5%, which drops to 2.5% for the tenth place. (Search Engine Journal)

  • Google makes use of greater than 200 natural rating components in its algorithm, an important of that are backlinks, high-quality content material, web page pace, responsive web site design, web site safety, key phrase utilization within the content material, and Website positioning-friendly web site construction. (Monster Insights)

95% of search visitors goes to the primary web page of the search outcomes. (Rockcontent)

  • On common, it takes 3-6 months for a web site to rank on Google (although the extra aggressive your trade, the extra time it should take to rank your web site). (Clearscope)
  • Over 77% of searches from cell are zero-click searches (i.e. when Google returns a direct reply to a question that doesn’t result in a click on, however does enhance branding). (Devrix)
  • Nearly 60% of the highest 10 outcomes rating on Google are three years or older, which means Google trusts websites with some authority and expertise for rating. (Monster Insights)

  • Natural search drives 53% of all web site visitors, whereas paid search stands at 15%. (Search Engine Land)
  • Round 23% of customers click on on Google’s autocomplete solutions, indicating that it is best to at all times analyze the auto-complete search phrases to seek out the most effective key phrases on your web site. (99firms)
  • Customers are 20X extra prone to click on on natural search outcomes than paid adverts. One other good motive to begin investing in Website positioning! (Get Credo)

Need extra than simply stats? Test these out:
* 17 Efficient Website positioning Methods to Drive Natural Visitors in 2023
* 10 Website positioning Audit Instruments to Maximize Efficiency (Free & Paid)
* 8 Off-Web page Website positioning Methods You Ought to Be Implementing Proper Now

Get My Free Website positioning Advertising Plan


Stats-based content material attracts the best variety of backlinks. A few of the greatest methods you may create stats-based content material embrace LinkedIn polls, market surveys, knowledgeable interviews, and market analysis.

  • Over 65% of pages don’t have any backlinks. Determine all of your goal touchdown pages that don’t have backlinks and attempt to purchase some backlinks to them. (Demand Sage)
  • The #1 lead to natural search has 3.8X extra backlinks in comparison with positions #2-#10. (On The Map)

  • Rating your web site on Google for prime search quantity key phrases with out hyperlinks is sort of inconceivable. As a substitute, divide 50% of your Website positioning price range into hyperlink constructing since websites with extra backlinks are likely to rank increased in search outcomes. (Moz)
  • Most search engine optimizers spend anyplace from 0% to 10% of their Website positioning price range on hyperlink constructing. (Thrive My Way)

Lengthy-form content material receives 77% extra hyperlinks in comparison with shorter content material items. (Backlinko)

  • Greater than 60% of digital entrepreneurs agree that hyperlink constructing is essentially the most troublesome ingredient of Website positioning. (Userp)
  • Over 40% of entrepreneurs consider content material advertising and marketing is one of the simplest ways to generate passive hyperlinks. (Adam Connel)
  • Hyperlink-building businesses have the best variety of skilled hyperlink builders, with 59.4% having over 5 years’ of expertise. (Authority Hackers)
  • Query-based articles like “Why” or “What” posts and infographics get 25.8% extra hyperlinks in comparison with movies and “How-to” posts. (Backlinko)

Need extra than simply stats? Test these out:
* How – and Why – to Construct a Backlink Portfolio
* The Final Information to Hyperlink Constructing with Content material for Website positioning
* Area Authority: The way to Improve Your Rating Rating from Scratch

Key phrase Stats

  • The common key phrase is 1.9 phrases and eight.5 characters in size. (Backlinko)
  • 36.3% of Website positioning consultants say they allocate most of their time to key phrase analysis. (Search Engine Journal)
  • Lower than one % (0.16%) of key phrases are liable for over 60% of searches every month, whereas over 94% of key phrases get ten or fewer month-to-month searches. (Adam Connel)

15% of all Google search phrases have by no means been looked for earlier than. (Startup Bonsai)

  • Widespread search phrases have increased common key phrase problem scores than key phrases with low search quantity. (Backlinko)

  • Round 70% of search queries include 4 or extra phrases. Lengthy-tail key phrases are extra particular and are identified to offer higher conversions. (Adam Connel)
  • Having a key phrase in your title tag stays an vital on-page Website positioning sign. (First Site Guide)

SEO title tag examples for SaaS Pages

  • 43.9% of entrepreneurs take a look at key phrase rankings to measure Website positioning success. Most Website positioning firms use computerized rank checkers to trace natural key phrase rankings day by day. (Adam Connel)

Need extra than simply stats? Test these out:
* Website positioning Key phrase Analysis Made Simple in 2023
* Why You Ought to Use Lengthy-Tail Key phrases in Your Website positioning Marketing campaign
* How Zero Search Quantity Key phrases Can Generate a Ton of Visitors

Cellular Website positioning Stats

  • Google has 94% of the cell search engine market share. Due to this fact, optimizing your web site for Google is essential to accumulate natural visitors from cell gadgets. (Statcounter)

Mobile Search Engine Market Share United States Of America

  • Sooner pages not solely supply a superb person expertise, they convert 20% extra on cell gadgets. Be sure that to examine your cell web site pace, as slower websites result in decrease conversions. (SEO Sandwitch)
  • Round 72.6% of web customers (practically 3.7 billion individuals) will entry the online solely by way of their smartphones by 2025. (CNBC)
  • Cellular searches for “picture search” have grown by over 60% in the previous few years. The primary motive for this alteration is that folks more and more flip to picture seek for concepts and inspiration. (Google)

61% of cell searchers are extra inclined to attach with an area firm that has a mobile-friendly responsive web site. (HubSpot)

  • For a superb cell looking expertise, add the max-image-preview:massive meta tag to the header of every web page. This means that Google can characteristic publishers’ photos in massive codecs, making a extra compelling and interesting person expertise. Kirbie’s Cravings, a meals weblog, noticed its CTR improve by 79% by leveraging this tag. (Google)
  • Cellular advertising and marketing will attain $57 billion by 2030. (Statista)

Need extra than simply stats? Test these out:
* 11 Manufacturers That Are Doing Cellular Promoting Proper
* High 10 Cellular Optimization Greatest Practices for E-commerce Websites
* App Retailer Optimization (ASO) Methods for New Cellular Apps Launching in 2023

Get My Free Website positioning Advertising Plan


Native Website positioning Stats

  • Primarily based on a research of 580,853 photos throughout 15,191 Google My Enterprise listings, companies with greater than 100 photos get 1,065% extra web site clicks than the typical enterprise. (Search Engine Land)
  • Full and correct Google My Enterprise listings obtain 7X extra clicks than these lacking important enterprise data and are 70% extra prone to entice location visits. (Webfx)
  • 91% of entrepreneurs agree that opinions impression native rankings. (Finances Online)

80% of native searches convert. (Webfx)

  • 96% of shoppers search for unfavorable opinions whereas looking the client opinions. (Search Engine Journal)
  • 75% of smartphone customers anticipate to get fast data whereas utilizing cell gadgets. (Google)
  • Round 86% of individuals go straight to Google Maps to seek for a enterprise. (99Firms)
  • Opinions are one of the essential Google native Website positioning components: They account for 15% of the native Website positioning pack rank. (99Firms)

  • Web page titles that begin with how, what, why, and who’ve a 14.1% increased clickthrough charge than titles that aren’t written as questions. (Startup Bonsai)

  • 72% of native searchers go to a retailer inside 5 miles of their present location. (Graffiti)
  • 49% of all customers say they belief the opinions they learn on-line as a lot as private suggestions. (Oberlo)
  • Verified companies on Google are 2X as prone to be thought of respected. (Google)
  • Native Website positioning has a 15% closing charge, so choosing native Website positioning companies will assist what you are promoting generate extra native leads. (Localiq)
  • Companies which have a robust key phrase within the enterprise title rank 1.5 spots increased than if there is no such thing as a key phrase within the title. (Business2Community)

Need extra than simply stats? Test these out:
* 9 Components that Can Immensely Increase Your Native Website positioning
* The Full Information to Native Website positioning
* The way to Do a Complete Native Website positioning Audit

Video Website positioning Stats

  • On-line movies reached 92% of web customers worldwide, making video Website positioning essential for all companies. (Statista)
  • Articles with movies get a 157% improve in search visitors in comparison with text-only blogs. (G2)
  • Over half of the movies that rank within the first place have greater than 50 phrases within the description. (Semrush)
  • 78% of B2B entrepreneurs plan to put money into video advertising and marketing throughout 2023, up from 69% the earlier yr. (Content Marketing Institute)
  • 93% of entrepreneurs agree that video has helped them improve model consciousness. (Wyzowl)
  • 52% of movies that rank for “how-to” key phrases use greater than 100 phrases within the description, whereas for non-how-to movies, it’s solely 33%. (Semrush)
  • 52% of entrepreneurs say that movies between 1-3 minutes lengthy have been most profitable for his or her content material advertising and marketing. (Content Marketing Institute)
  • Weblog posts with movies see a 157% improve in search visitors in comparison with text-based weblog posts. (Zupo)

Movies add 2 minutes to the typical time a person spends in your web site. (Zupo)

  • 47% of B2B entrepreneurs create coaching movies (how-to, explainer, product). (The Social Shepherd)
  • 88% of video entrepreneurs are happy with their video advertising and marketing efforts and the ROI generated from them. (Oberlo)
  • Among the many hottest forms of movies companies are creating are: 42% live-action movies, 33% animated movies, and 15% screen-recorded movies. (Wyzowl)
  • Video entrepreneurs get 66% extra certified leads per yr (probably due to the standard of schooling that video content material offers). (Oberlo)
  • 63% of entrepreneurs say that engagement is essentially the most essential video metric they observe, with visitors, conversion charge, watch time, impressions, and clickthrough charge nearly being tied for second place. (Lemon Light)

  • Having a video in your touchdown web page will increase conversions by 80%. (Neal Shaffer)
  • Generally, individuals watch a median of 5 on-line movies day by day, whereas the 18-24 age bracket watch a median of 10 on-line movies a day. (Take Note)

Need extra than simply stats? Test these out:
* 9 Website positioning Areas to Focus On to Increase Your Video’s Visibility
* 17 Partaking Video Content material Varieties that Individuals Like to Watch
* The Kinds of Movies to Use at Every Stage of the Advertising Funnel

Voice Search Stats

  • 48% of individuals use voice seek for basic queries, and greater than 40% of all voice search responses lead to a featured snippet. (G2)
  • The highest gadgets used for voice search are Siri (36%) and Google Assistant (36%), adopted by Alexa (25%), Cortana (19%), and Different (1%). (Blogging Wizard)

An image graph showing that Apple's Siri and Google Assistant are the most popular digital assistants.

  • Round 58% of customers use voice search to seek out details about native companies. (Startup Bonsai)
  • Voice queries have elevated by 3,400% since 2008. (Business2community)

Siri depends on companies which have a Yelp score of a minimum of 4.5/5 greater than these with a poorer Yelp score. (Search Engine Journal)

  • 72% of customers within the US desire partaking with voice search. (Pepper Content)
  • The common phrase depend of a solution from a voice search was 41.4. (Semrush)

Need extra than simply stats? Test these out:
* Newbie’s Information to Voice Search Website positioning
* The way to Optimize Your Web site for Voice Search and Wearable Tech
* VSEO: How Voice Search and Conversational AI Are Altering Website positioning

Get My Free Website positioning Advertising Plan


Website positioning Business Stats

  • The worldwide Website positioning market measurement was $65.25 billion in 2020 and is predicted to extend at a CAGR of 10.5% from 2021 to 2028 and can attain $122.11 billion by 2028. (MarketsandMarkets)
  • Companies spending greater than $500 per 30 days on Website positioning companies are 53.3% extra prone to be extra happy with their outcomes. (Search Engine Journal)
  • Most companies have Website positioning budgets between $500-$10,000 per 30 days. (Foxxxr)
  • Giant Website positioning tasks price a median of $1,500-$5,000 per 30 days. (Foxxxr)
  • Common hourly Website positioning companies prices $100-$300 per hour. (Foxxxr)
  • 57% of SMBs  would not have an Website positioning technique. (Search Engine Journal)

Website positioning can cut back the price of buyer acquisition by 75% in comparison with internet advertising. (Terakeet)

  • The highest targets for companies working Website positioning campaigns are growing natural visitors, growing natural conversions, enhancing area authority, buying extra featured snippets, and growing model consciousness. (Search Engine Journal)
  • The highest 5 Website positioning trade instruments that small companies use are Google Analytics, Google Search Console, Reply the Public, SEOquake, and Screaming Frog. (Search Engine Journal)

  • Relating to PPC spend for small companies: 28% use Google Adverts, 17% use Fb Adverts, 14% use Instagram Adverts. 9% use Amazon Adverts, 9% use LinkedIn Adverts. (Search Engine Journal)
  • The quickest rising section within the Website positioning market would be the small and medium enterprises (SMEs) section, rising at a CAGR of 17.23% throughout 2020-2025. (Businesswire)
  • Firms prioritizing Website positioning and content material advertising and marketing are 13x extra prone to generate a optimistic ROI. (HubSpot)
  • The ROI of SEO depends upon your trade, and people with the best Website positioning returns on funding embrace monetary companies (1,031%), habit remedy (736%), actual property (1,389%), medical gadgets (1,183%, and better schooling/faculty (994%). (Supply: G2)
  • The worth of the Website positioning trade is predicted to achieve as much as $77.6 billion by 2023. (Finances Online)
  • Round 42% of companies subscribe to paid Website positioning software program to execute their natural advertising and marketing duties. (Visual Objects)

81% of companies desire hiring an Website positioning company to hiring in-house entrepreneurs. (LSEO)

  • Fixing web site points as per Google Search Console can improve your Website positioning ROI: Seramin, one of many largest job platforms in Korea, had a 102% year-over-year (YOY) improve in natural search by fixing the Website positioning points GSC alerted them to. (Google)

Need extra than simply stats? Test these out:
* 9 Fast Website positioning Techniques That Solely Take 10 Minutes to Implement
* The way to Rank Your Model-New Web site When You Don’t Know Website positioning
* The Full White Hat Website positioning Information: Google-Validated Website positioning that Works like Magic!

Website positioning Content material Stats

  • 4.4 million new weblog articles are revealed day by day throughout all platforms. To make sure that your weblog ranks excessive within the SERPs, produce content material that clearly demonstrates first-hand experience and a depth of data. (Envisage Digital)
  • 90.6% of content material will get no visitors from Google – which is a wonderful motive to begin optimizing the content material in your web site. (Ahrefs)

72% of on-line entrepreneurs describe content material creation as their simplest Website positioning tactic. (Wpforms)

  • The highest content material advertising and marketing problem is attracting high quality leads, adopted by producing visitors and creating user-intent centered content material. (Semrush)

  • 93% of entrepreneurs belief content material created by actual individuals. Google additionally trusts people-first content material, which implies content material that’s created primarily for individuals, and to not manipulate search engine rankings. (Exploding Topics)
  • The common phrase depend for the highest 10 outcomes for any key phrase is about 1,890 phrases. (Techjury)
  • Google rewrites the meta description 62% of the time, and is 65.62% extra prone to rewrite meta descriptions for long-tail key phrases over fat-headed ones. (On The Map)

  • Longer headlines – round 14-17 phrases – obtain the next variety of social shares in comparison with shorter headlines. (Backlinko)

  • The highest three content material sorts being created by digital advertising and marketing groups in 2022 included movies, blogs, and pictures. (Search Engine Journal)
  • Quick content material items which are round 300-900 phrases entice 21% much less visitors and 75% fewer backlinks in comparison with articles of common size which are round 900-1,200 phrases. (Search Engine Journal)
  • Firms that weblog have 434% extra listed pages than those who don’t – which generate extra leads. Ideally, it is best to weblog a minimum of as soon as every week. (Business2community)

Need extra than simply stats? Test these out:
* What Is a Content material Optimization Device and Why Do You Want It?
* The way to Create a Excessive-Efficiency Content material Advertising Technique in 2023
* The way to Use Strategic Content material Advertising to Develop Your Visitors From 0 to Tens of millions


Website positioning stats are important to trace the progress of your web site towards your opponents and trade requirements.

The search engine panorama is very unstable, and it retains altering, so plan to revise your Website positioning technique after fastidiously contemplating the most recent Website positioning statistics.

And do not forget that endurance is the important thing to Website positioning. Create wonderful content material and purchase stable hyperlinks; your web site rankings will progressively improve, resulting in extra gross sales.

Get My Free Website positioning Advertising Plan