35+ Search Operators & Utilization Ideas

What Are Google Search Operators?

Google search operators are particular instructions you should utilize to search out extra particular info in Google.

Like this:

“site:semrush.com SEO” in Google search

The “website:” operator lets you seek for outcomes from a particular web site.

On this instance, together with “website:semrush.com” in your search question will present outcomes solely from semrush.com.

Many different Google search operators could make your search outcomes extra exact. Additionally they have many sensible makes use of for website positioning.

On this put up, we’ll information you thru completely different search operators. And present you the way to use them for website positioning actions. Equivalent to:

  • Constructing inner hyperlinks
  • Discovering web sites for visitor posting
  • Discovering website indexing points

Let’s get began.

Listing of 35+ Google Search Operators

Listed below are the search operators Google helps:


Searches for pages that comprise a particular phrase within the title tag. 

Strive it out: intitle:pizza

This may present pages with the phrase “pizza” within the title tag.


Works like “intitle” however will solely present pages the place the title tag consists of all of the required phrases.

Strive it out: allintitle:pizza recipe


Lets you discover websites associated to a specific area. 

Strive it out: related:nytimes.com

Googlewill present different information media websites associated to nytimes.com.


Finds outcomes associated to certainly one of two search phrases. In some circumstances, outcomes will comprise each search phrases. 

Strive it out: pizza OR pasta

This may present pages which might be associated to both pizza or pasta. Or each.

Alternatively, you should utilize the pipe (|) operator instead of “OR.” It does the identical factor.

Strive it out: pizza | pasta


Finds outcomes associated to each the searched phrases.

Strive it out: pizza AND pasta

The AND operator is normally implied in Google search queries. When getting into a number of search phrases, Google assumes you wish to see outcomes that embody all of these phrases.

So in the event you seek for “pizza pasta,” Google will present outcomes that embody each “pizza” and “pasta” anyway.

The minus (-) operator excludes a specific time period or phrase and reveals pages that don’t embody the excluded time period (or phrases).

Strive it out: digital marketing -jobs

Google will present pages associated to “digital advertising,” however not “digital advertising jobs.”


The parentheses “()” teams a number of phrases or search operators to affect the ultimate search.

Strive it out: Tesla (Model S OR Model Y)

Google will present pages that both embody “Mannequin S” or “Mannequin Y” along with “Tesla.”


Acts as a wild card and fills within the lacking phrase or phrase.

Strive it out: best * in Paris

Google will fill within the asterisk with completely different phrases, corresponding to “locations,” “museums,” “resorts,” “eating places,” “vacationer locations,” and many others.


See the definition for a particular phrase or idea. The definition is displayed in a particular dictionary field, however typically Google would possibly simply present web sites that outline the time period for you.

Strive it out: define:algorithm

This may serve the definition of the phrase “algorithm.”


Discover outcomes of a specific file format (e.g., PDF, XLS, PPT, DOCX, and many others.)

Strive it out: filetype:pdf climate change

You’ll see search outcomes for PDF information associated to local weather change.

Alternatively, you should utilize the “ext:” operator instead of “filetype:” It does the identical factor.

Strive it out: ext:pdf climate change


Lets you view the newest cached model of a webpage.

Strive it out: cache:semrush.com

Google will present you the newest cached model of our homepage.


Finds outcomes from a particular web site.

Strive it out: site:nytimes.com

You’ll see outcomes solely from nytimes.com.


Finds pages that embody a particular phrase within the URL.

Strive it out: inurl:shampoo

This may return pages which have the phrase “shampoo” within the URL.


Works like “inurl” however will solely return pages the place the URL consists of all the specified phrases.

Strive it out: allinurl:best baby shampoos


Lets you shortly see climate circumstances for a specific location.

Strive it out: weather:london

Google will show the present temperature, forecast, and different weather-related info.


Exhibits a map of a particular location.

Strive it out: map:new york

Google will show a map of the placement. In the event you click on on the map, it is going to take you to Google Maps. The place you’ll be able to zoom in or zoom out and discover additional.


Exhibits details about a particular film.

Strive it out: movie:avengers endgame

Google will show movie-related info. Like evaluations, scores, full solid and crew checklist, trailers, and showtimes (if it’s presently in theaters close to you).


Lets you shortly see inventory costs and different monetary info of a specific firm.

Strive it out: stocks:tesla

Google will present the inventory value, present market cap, inventory chart with historic value particulars, and different related info. 


Seems to be for pages that comprise a particular phrase within the content material.

Strive it out: intext:AI

This may return pages which have the phrase “AI” someplace inside the content material.


Works like “intext” however will solely present pages the place web page content material accommodates all the specified phrases.

Strive it out: allintext:SEO tips

Google will present pages with each phrases within the content material.


Finds information articles from a particular supply in Google Information.

Strive it out: tesla source:nytimes.com

You’ll see information articles about Tesla from The New York Occasions.


Helps you to convert one unit to a different. Applies to forex, weights, distance, temperature, time, and many others. 

For instance, you’ll be able to seek for “999 USD in EUR” to see how a lot $999 USD is price in euros.

Strive it out: 999 usd in eur

“search time period”

Utilizing citation marks round a search question lets you seek for a precise phrase fairly than particular person phrases.

Strive it out: “best pizza in new york city”

On this instance, Google will solely present outcomes that embody that precise phrase, fairly than “finest,” “pizza,” and “big apple metropolis” individually.


Searches for pages the place two phrases seem inside the distance of “X” phrases from one another.

Strive it out: Tesla AROUND(5) Model S

On this instance, Google will return pages with phrases “Tesla” and “Mannequin S” in content material the place they seem inside 5 phrases from one another.


Slender your outcomes to a particular location. 

Strive it out: location:seattle pizza

You’ll see pizza-related outcomes particular to Seattle.

Unreliable & Deprecated Search Operators

Google search operators have been in use for years.

However do you know Google has terminated some operators? Or that some operators don’t work as successfully as they used to?

Let’s have a look at the non-working Google search operators. In addition to those that return inconsistent outcomes and shouldn’t be relied on.


Discover all of a website’s weblog URLs. The operator was helpful for performing searches in Google Weblog Search, which was shut down in 2011.

Instance: blogurl:semrush.com

Though this operator has been deprecated, it nonetheless returns a couple of related ends in an everyday Google search. 


Seek for info inside a particular vary of numbers. For instance, if you wish to discover articles about the very best ’90s motion pictures, you should utilize “finest motion pictures 1990..1999” as your search question.

Instance: best movies 1990..1999

Our testing discovered that this operator returns blended outcomes by displaying motion pictures for the years 1990 to 1999 but additionally 2000 and past.


Allowed you to search out webpages which have hyperlinks pointing to them utilizing a particular anchor textual content. 

For instance, if you wish to discover webpages which have hyperlinks pointing to them with the anchor textual content “books,” you should utilize “inanchor:books” as your search question.

Instance: inanchor:books

Observe: The operator not persistently returns related outcomes.


Works like “inanchor” however would solely return pages the place a hyperlink’s anchor textual content accommodates all specified phrases.

Instance: allinanchor:best books 2023

Observe: The operator doesn’t appear to work. You’ll usually see false positives.


Discover pages that point out a particular phrase or phrase precisely as written.

For instance, in the event you seek for “Semrush +crew,” Google will solely present you pages which have the phrases “Semrush” and “crew” collectively. And never pages which have “Semrush” and “crew” individually or in a distinct order.

Instance: Semrush +team

Observe: The “+” operator has been discontinued by Google. You need to use citation marks to search out webpages that comprise precise matches.


See blogs, social media posts, and information articles that used a particular #hashtag.

Instance: #throwbackfriday

Observe: This one doesn’t appear to work. It usually returns false positives.


Finds pages that comprise synonyms for a phrase or phrase.

For instance, in the event you seek for “~wholesome recipes,” Google will present pages that comprise phrases or phrases associated to wholesome recipes, corresponding to nutritious recipes, low-fat recipes, healthful recipes, and many others. 

Instance: ~healthy recipes

Observe: Google has terminated this operator. For many searches, Google robotically reveals pages that embody synonyms. 


Seek for webpages that hyperlink to a particular URL. For instance, in the event you seek for “hyperlink:nytimes.com,” Google will present all webpages that hyperlink to The New York Occasions web site.

Instance: link:nytimes.com

Observe: Google has deprecated this operator, as confirmed by Google’s Gary Illyes on Twitter. It doesn’t return related outcomes.


Discover extra details about a particular URL or area. Like a cached model, related websites, hyperlinks to the positioning, and many others.

Instance: info:semrush.com

Observe: Google has terminated this operator.


Lets you seek for content material that was revealed inside a particular date vary. The date vary have to be laid out in Julian format.

Instance: daterange:23001-23091 SEO

Observe: We’ve discovered that this operator not works.


Seek for content material written by a particular writer. 

Instance: inpostauthor:Neil Gaiman

This operator used to work in Google Weblog Search, which was retired in 2011. It doesn’t work in common Google Search. 


Discover an individual’s cellphone quantity.

Instance: phonebook:elon musk

Google has discontinued “phonebook:” search operator, as confirmed by a former Google worker in a blog post.


Search for weblog posts with particular phrases within the title. 

Instance: inposttitle:SEO tips

This operator was helpful for locating related weblog posts in Google Weblog Search. It doesn’t work in common Google Search.

The way to Use Google Superior Search Operators for website positioning

Google search operators are helpful for numerous website positioning duties. Like:

  • Constructing inner hyperlinks
  • Discovering website indexing points
  • Discovering web sites for visitor posting

Let’s discover the use circumstances in additional element.

1. Get Inner Linking Concepts

Inner hyperlinks are hyperlinks that join one web page on an internet site to a different web page on the identical web site.

They’re vital for website positioning for 3 fundamental causes:

  • Inner hyperlinks assist customers uncover extra content material in your website
  • They assist serps crawl and index your website extra effectively
  • They’ll unfold hyperlink fairness (rating energy) all through your web site

To present your website positioning a lift, usually examine your web site for inner linking alternatives. And add hyperlinks the place related.

Google search parameters might help you generate inner linking concepts.

For instance, if we wish to add inner hyperlinks to this information, we will search Google with search operators like this:

site:semrush.com/blog/ “Google search operators” in search

Google will present related articles the place we point out the phrase “Google search operators” someplace within the content material. So we will add inner hyperlinks from them.

2. Discover Website Indexation Points

Indexation is the method whereby Google shops your web site pages in its search index—a database containing billions of webpages.

Your webpages have to be listed by Google to seem in search outcomes.

And to get site visitors from Google.

Google search operators can examine whether or not your web site pages are listed.

Use the “website:” search operator.

For instance, if you wish to examine the index standing of techcrunch.com, seek for “website:techcrunch.com.”

This tells you roughly how most of the website’s pages Google has listed.

number of indexed pages for “site:techcrunch.com” showing "about 474,000 results (0.22 seconds)"

Observe: These are approximations. If you wish to know precisely what number of pages of your website Google has listed, examine Google Search Console.

You can too assessment whether or not particular pages are listed by looking out the web page URL with “website:” search.

That is useful to substantiate whether or not Google has listed the brand new articles you’ve revealed in your web site.

For instance, we just lately revealed a brand new information to studying website positioning.

To verify whether or not Google has listed it, we will seek for “website:semrush.com/weblog/learn-seo/”

search for “site:semrush.com/blog/learn-seo/”

As you’ll be able to see, the web page seems in Google search outcomes. Which implies there are doubtless no indexation points.

3. Discover Web sites for Visitor Posting

Visitor posting is the place you write weblog posts for different web sites in your area of interest to advertise your model. 

Many website positioning entrepreneurs additionally use visitor posting to construct hyperlinks to their website, according to a recent Twitter poll.

To seek out related visitor posting alternatives to your web site, search Google with certainly one of these search operators:

  • Your key phrase intitle:“write for us”
  • Your key phrase intitle:“change into an writer”
  • Your key phrase intitle:”contribute”
  • Your key phrase intitle:“visitor article”
  • Your key phrase intitle:“submit a put up”
  • Your key phrase intitle:“submit an article”

These operators will return websites that settle for visitor posts inside your area of interest.

For instance, if we wish to discover visitor posting alternatives for well being and health web sites, we’ll search Google like this:

healts intitle:"write for us"

And it’ll present web sites accepting visitor posts.

Google search results page for "healts intitle:"write for us"

Alternatively, you may additionally use the “inurl:” search operator.

  • Your key phrase inurl:“write for us”
  • Your key phrase inurl:“change into an writer”
  • Your key phrase inurl:”contribute”
  • Your key phrase inurl:“visitor article”
  • Your key phrase inurl:“submit a put up”
  • Your key phrase inurl:“submit an article”
healts inurl:"write for us" search results

4. Discover Non-Safe Pages on Your Area

Any pages in your web site which might be nonetheless utilizing HTTP (hypertext switch protocol) aren’t safe for guests.

Their delicate info like password and credit score particulars can doubtlessly be intercepted and stolen by hackers.

That’s why it’s vital to modify to HTTPS (HTTP safe). Which can also be a ranking factor for Google.

To seek out non-secure pages in your web site, mix the “website:” and “-inurl:” operators. 

Like this:

“site:yourwebsite.com -inurl:https”

Let’s deconstruct the Google search syntax we’re utilizing.

Right here, we’re utilizing:

  • The “website:” operator so Google appears at your complete web site
  • Then the exclusionary “-inurl:” operator so it solely reveals non-secure pages (nonetheless utilizing HTTP)

This could reveal any non-secure pages you might have in your website.

Alternatively, Semrush’s Website Audit device can determine non-secure pages. 

Arrange a challenge within the device and audit your web site.

After the audit is full, go to the “Points” tab and seek for “non-secure.” The device will present if it detected any non-secure pages.

search for “non-secure” in Site Audit "Issues" tab

Useful resource pages are webpages that curate and hyperlink out to helpful business sources. Like articles or instruments.

Right here’s what a useful resource web page appears like:

"Responsive Resource" page

Attain out to the individuals who created the useful resource web page and counsel your useful resource for inclusion.

In the event that they determine so as to add it, you may doubtlessly obtain a backlink as nicely.

However how do you discover web sites that curate useful resource pages?

Google search operators might help.

Search Google with certainly one of these Google search strings:

  • Your key phrase intitle:sources
  • Your key phrase intitle:hyperlinks
  • Your key phrase inurl:sources
  • Your key phrase inurl:hyperlinks

All these operators will return websites that curate and hyperlink out to related sources in your area of interest.

For instance, if we wish to discover useful resource web page alternatives for private finance web sites, we’ll search Google like this:

"personal finance intitle:resources" search

And it’ll present web sites curating sources.

Google search results page for "personal finance intitle:resources"

6. Monitor Down Duplicate Content material Points

Duplicate content material is when the very same content material seems on the net in multiple place. 

It may very well be in your web site: Two or extra pages in your web site show the identical content material.

Or another person’s web site: Another web site copy-and-pasted your content material on their website.

That’s unhealthy.

Fortunately, search operators might help you discover duplicate content material points.

To see whether or not anybody has duplicated your content material, use Google operators like this:

-site:yourdomain.com "the sentence or block of text you are checking for duplicates"

Right here, we’re utilizing the exclusionary “-site:” operator so outcomes from your individual website aren’t included. 

Then the citation marks (“”) to see in case your precise sentence or block of textual content seems wherever else on the net.

In the event you discover your content material is duplicated elsewhere, attain out to these websites and ensure they hyperlink again to your website with correct attribution.

Now, to search out duplicate content material by yourself web site, use the next operators.

site:yourdomain.com "the sentence or block of text you are checking for duplicates"

We’re utilizing the “website:” operator to return outcomes to your website solely.

Then the citation marks (“”) to see if there are a number of matching outcomes current.

Additionally, Semrush’s Website Audit device can discover duplicate content material points and prevent from guide search work.

Arrange a challenge within the device and run a full crawl of your website. 

As soon as the crawl is full, navigate to the “Points” tab. Then, seek for “duplicate content material.”

The device will present if in case you have duplicate content material by yourself website. 

search for “duplicate content” in Site Audit "Issues" tab

Click on on the “# pages” hyperlink to see a full checklist of pages with duplicate content material. Then click on on the “Why and the way to repair it” button on the prime of the web page to get recommendation on the way to repair it.

“Why and how to fix it” section example

7. Discover Information You Don’t Wish to Maintain in Google’s Index

In the event you use particular content material belongings (PDF information, Excel spreadsheet templates, and many others.) as your lead magnets, you most likely don’t need them showing in Google search outcomes.

That’s as a result of customers can freely entry them with out exchanging their contact info with your online business.

This might result in a lower in lead technology and gross sales.

To examine whether or not Google has listed your lead magnet information, use the “website:” and “filetype:” operators.

Like this:

“site: yourdomain.com filetype:xlx”

In the event you see that your lead magnet information are in Google’s index, take away them by including the “noindex” attribute.

New to the “noindex” attribute? Learn our full information to meta robots and x-robots-tag to get began.

8. Search Outreach Prospects’ Social Media Profiles

Lots of the most helpful hyperlink constructing methods revolve round outreach.

It’s the place you contact web site house owners—by way of social media, e mail, and many others.—and provides them a compelling motive to hyperlink to your content material.

Use Google search operators to search out your prospects’ social media profiles.

Right here’re the search operators you should utilize:

prospect’s name site’s name (site: twitter.com OR site:facebook.com OR site:linkedin.com)

On this instance, we’re utilizing the parentheses () to group a number of operators collectively. 

Then the “OR” operator to set off your prospect’s profiles on any of the required social media platforms.

So you’ll be able to contact them there.

Grasp the Google Search Operators Listing

Studying the way to use Google search instructions is a talent. It takes time and follow to grasp. 

However the advantages are nicely definitely worth the effort.

With Google search modifiers, you’ll be able to slender your search and filter out undesirable or irrelevant outcomes.

These operators additionally enable you to perform common website positioning actions.

That can assist you grasp Google search operators, we’ve put collectively a downloadable cheat sheet.

It’s a helpful reference information to probably the most helpful search operators. 

Download our cheat sheet and begin mastering Google search operators right now.