February 2023 | Platform Updates Abstract

Learn the brand new Microsoft updates that Adzooma launched in February 2023.

Nicely, the New Yr flew by and we’re now into February and our 2nd batch of Microsoft Adverts alternatives for 2023! We hope your corporation is flourishing and also you’re as excited as we’re for what the expansion the remainder of the 12 months would possibly convey.

As normal, we’ve labored exhausting to convey you extra actually helpful and beneficial enhancements. And as we don’t need you to overlook out on what’s new, right here’s our abstract to convey you in control for this month.

  1. Allow Viewers Community 

The Microsoft Viewers Community contains websites corresponding to MSN, Microsoft Outlook and Microsoft Edge. It’s helpful for advertisers as adverts are extra naturally built-in right into a web page, corresponding to being positioned inside an article, which means you get larger high quality site visitors as properly expanded attain all while sustaining your focusing on settings. 

When you’ve got a marketing campaign that has had over 1000 impressions within the final 30 days and the Allow Viewers Community setting is at present disabled, Adzooma will counsel this chance. You’ll be able to merely click on to use it and you’ll then be opted into the Viewers Community. 

  1. Add Conversion Worth

A conversion worth is a numerical worth that you simply assign to particular conversions with a purpose to signify their affect to your corporation. The time period “conversion” can imply a wide range of issues to completely different companies, which is why you may monitor numerous actions on Microsoft Adverts that guests take in your web site. 

When you will have a number of layers of a advertising funnel, each conversion isn’t created equally. For instance, an app set up might have the next affect on your corporation objectives than a e-newsletter obtain, due to this fact ought to be acknowledged in a different way inside your campaigns. The way in which to do that is by including conversion worth to your campaigns.

For every marketing campaign that has no less than 1 conversion within the final 30 days, Adzooma will warn you and supply information on the way to arrange conversion values. Having this additional layer of visibility means you may establish, advert teams, key phrases and campaigns that present a excessive or low return on funding so that you’ve the readability to make selections based mostly on actual knowledge on the way to optimize your campaigns.

  1. Increase Your Budgets

Setting a mean each day funds is an effective way to maintain management of the quantity you spend for every advert marketing campaign per day, as you may specify how a lot you’re comfy spending every day. 

This nevertheless, can imply your campaigns are restricted by their common each day budgets, stopping your advertisements from displaying as usually as they might, thereby lacking out on new prospects in your busiest days.

This Alternative will make a suggestion on what it’s best to change your each day funds to so that you simply obtain extra conversions and clicks with a purpose to get the perfect returns out of your campaigns.

Here are the new Microsoft Updates that Adzooma released in February 2023.
  1. Resolve Conflicting Destructive Key phrases

Destructive key phrases are important to be used in campaigns as they stop irrelevant impressions by ensuring your advertisements are solely proven to those that are all for your services or products. Destructive key phrases can nevertheless inadvertently block your goal key phrases, which might hurt your marketing campaign.

For instance, in case you are promoting watches and your focused key phrase is “males’s silver watches”, nevertheless, in your damaging key phrase listing you will have “silver” arrange as a broad match damaging key phrase, that may block your goal key phrases. 

This can be a typical instance of a damaging key phrase battle that Adzooma can assist you resolve. Adzooma will establish all of those conflicts and counsel which key phrases to pause. This may guarantee your negatives are doing their job accurately and may imply you will have a greater impression share and high quality rating.


Okay, in order that’s every thing for this month however as we by no means cease attempting to make Adzooma work even more durable for you, we’ll see you as normal subsequent month with much more developments.

When you’ve got questions on any of the brand new alternatives, contact us at [email protected] and we’ll get you the solutions you want.


Adzooma is a web based promoting expertise platform that helps companies and businesses save time, effort and cash whereas rising their enterprise. With a full suite of easy-to-use, cost-effective instruments, Adzooma means that you can optimise and handle your internet marketing accounts in seconds. For businesses, it lets you handle a number of accounts, so you may tackle extra purchasers with out taking over extra employees.