January 2023 | Platform Updates Abstract

New 12 months is the time for diving into new tasks and creating new alternatives. And with that in thoughts, this month now we have a set of recent Microsoft Advertisements alternatives.

Should you already use Microsoft advertisements these will assist elevate your recreation and should you haven’t tried Microsoft but, you now have 4 extra causes to get began ASAP!

  1. Allow Conversion Monitoring 

Conversion monitoring reveals you what occurs after a buyer clicks your advert, resembling buying a product, downloading a kind, signing as much as your e-newsletter and so forth. This chance might be prompt if in case you have no conversions set-up or if any energetic conversion purpose has had zero outcomes for the final 30 days.

Though Adzooma can’t arrange monitoring for you, this chance acts as an amazing reminder to examine which advert campaigns, advert teams, advertisements and key phrases are driving conversions, to actually assist to enhance efficiency.

  1. Add Structured Snippets 

Structured Snippets are free advert extensions that help you add additional details about your services or products. This lets you seize extra actual property and push your rivals additional down the web page.

If a selected marketing campaign isn’t making use of structured snippets this chance will counsel that it does and it is possible for you to to create a brand new structured snippet which can then be utilized to the marketing campaign.

  1. Too Many Key phrases 

There’s no magic quantity for what number of key phrases you must have in your advert teams. Nonetheless, for higher management over your key phrases, increased click-through charges and an improved high quality rating, we advocate that advert teams by no means have greater than 50 key phrases. This chance reveals you which of them advert teams have too many key phrases so you possibly can simply discover them and assessment.

  1. Add Adverse Key phrases 

A unfavourable key phrase is a selected phrase or phrase that helps to stop your advert from being exhibited to clients who’re unlikely to click on on it. By specializing in key phrases that matter to your clients you’ll see extra focused clicks and elevated ROI. This chance will present for campaigns that haven’t any unfavourable key phrases set and can provide an inventory to assist get you began.

Benefit from the New 12 months for setting new objectives or targets and we’ll see you subsequent month with extra helpful updates.

When you have questions on any of the brand new alternatives, contact us at [email protected] and we’ll get you the solutions you want.


Adzooma is an internet promoting know-how platform that helps companies and businesses save time, effort and cash whereas rising their enterprise. With a full suite of easy-to-use, cost-effective instruments, Adzooma permits you to optimise and handle your internet advertising accounts in seconds. For businesses, it lets you handle a number of accounts, so you possibly can tackle extra purchasers with out taking over extra workers.