Suppose you’re an insurance coverage agent or insurance coverage company consultant. In that case, it’s good to write and format insurance coverage renewal emails nicely as a result of it is a nice technique to present care for purchasers and, on the identical time, enhance insurance coverage gross sales. You could have already despatched such emails however didn’t obtain a response.
Then this text is for you — utilizing our ideas and ready-made templates, you will discover an answer to the issue and enhance your electronic mail advertising and marketing exercise. To hurry up your renewal electronic mail preparation, take a look at the guidelines, examples, and templates we have put collectively for you on this article.
What’s an insurance coverage renewal electronic mail?
The insurance coverage renewal electronic mail is an electronic mail for present prospects the place the insurance coverage company informs a few change in some insurance coverage circumstances or the necessity to replace the insurance coverage coverage phrases. Renewal emails will be despatched routinely, for instance, a month earlier than the coverage expires.
To get a excessive degree of insurance coverage gross sales, you should utilize not one electronic mail however a collection of a number of emails for present shoppers.
E mail newsletters will be constructed by this construction:
- You inform the shopper in regards to the finish of the insurance coverage period.
- You remind the shopper about present insurance coverage phrases and protection choices.
- You supply extra worthwhile choices.
- A couple of days earlier than the insurance coverage expiration date, you ship your shopper an electronic mail with a suggestion to have a name or make an appointment to debate all coverage circumstances.
Consider these emails as if you’re taking good care of the purchasers since you are reminding them that the coverage is about to run out or informing them that you’ve new thrilling insurance coverage circumstances.
(Supply: Stripo template)
What kinds of insurance coverage insurance policies have to be renewed
The insurance coverage trade is creating quickly and provides good circumstances for insurance coverage brokers to earn cash.
Listed below are the most well-liked insurance coverage insurance policies which will require renewal:
- life insurance coverage;
- auto insurance coverage;
- enterprise insurance coverage;
- pet insurance coverage;
- medical insurance;
- dwelling insurance coverage;
- property insurance coverage.
The competitors within the insurance coverage trade can also be very excessive, so it’s important to be reminded of the renewal of insurance coverage in order that the shopper doesn’t swap to a different insurance coverage firm when their insurance coverage coverage expires. That is the way you get monetary savings.
Insurance coverage emails templates construction
To organize an efficient renewal electronic mail for automobile insurance coverage, life insurance coverage, or another sort, attempt to construct your electronic mail based on the next construction:
- A topic line — make it as particular and clear as attainable. For instance, “Renew your auto insurance coverage and get 20% extra protection than final.”
- Write a private greeting, and deal with the shopper by identify.
- Within the first paragraph, remind who you’re and what insurance coverage firm you signify. For instance: “My identify is Marie Chris, and I am the customer support supervisor at ABC Insurance coverage, the place you already took out auto insurance coverage virtually a 12 months in the past.”
- The central half is to elucidate why you’re penning this electronic mail. You’ll discover a number of template texts for insurance coverage updates beneath.
- Name to motion — write what the shopper must do after receiving this electronic mail to get favorable circumstances for insurance coverage for one more 12 months, which you promised within the topic line. They’ll name you to debate particulars or schedule an appointment.
- Thank the shopper for his or her consideration, say goodbye and bear in mind to signal. For a more practical ending, use the e-mail signature, which will be accomplished in our editor.
A wonderful instance is an electronic mail signature and footer with all contacts. Such electronic mail ending helps you enhance click-through charges.
(Supply: Stripo template)
Ideas for writing profitable emails in insurance coverage gross sales
We have now collected some vital recommendations on what to incorporate in your insurance coverage renewal emails to get outcomes.
Use easy topic strains that seize consideration
The topic line is the very first thing the recipients see of their inboxes. At this second, they resolve whether or not or to not open the e-mail, so the topic line needs to be catchy, highly effective, and compelling sufficient to entice them to open your electronic mail. The recipient’s identify and the profit they may obtain by studying your proposition work nicely right here.
Personalize your insurance coverage gross sales emails
It’s a excellent thought to make use of customized emails. We have now already written in regards to the significance of utilizing the shopper’s identify within the topic line and the greeting.
However you may go even additional, for instance, make a customized insurance coverage quote that may have in mind the circumstances of the present insurance coverage coverage and in some way enhance them. Or your proposal for an insurance coverage enterprise might embrace details about the corporate’s new actions.
In any case, present that you simply wrote this electronic mail particularly for the shopper, and they’ll recognize it.
Your shoppers wish to keep away from studying an electronic mail during which you’ll solely promote insurance coverage. They wish to see one thing beneficial and important to them, like only a few strains about selecting insurance coverage insurance policies based on your standards, the way to seek the advice of an insurance coverage agent, getting free recommendation, or thrilling assets. Once you present worth, you achieve the belief of the viewers and the need to work with you additional.
(Supply: Stripo template)
Be quick and direct
Get to the purpose of your proposal and be concise. Don’t write an enormous electronic mail with a number of paragraphs expressing respect and never containing info. Keep in mind that your shopper’s time is all the time restricted. They’re usually distracted. So if the recipient sees a number of textual content within the physique of the e-mail, they could not even begin studying it. It’s simpler to be concise utilizing visible modules in templates, comparable to right here.
(Supply: Stripo template)
Remember to put in writing a follow-up electronic mail and post-purchase electronic mail
Do not trouble the shopper together with your emails too usually, however after sending an electronic mail with a proposal to resume the insurance coverage, don’t forget to ship a follow-up electronic mail, for instance, a number of days earlier than the tip of the insurance coverage if the shopper has not but decided.
If the shopper responded to your electronic mail and you’ve got already made a deal, ship them a post-purchase electronic mail thanking them for selecting your insurance coverage firm.
Insurance coverage electronic mail templates on your inspiration
To save lots of you time in making ready your insurance coverage gross sales electronic mail and to encourage you, we now have put collectively some examples of insurance coverage electronic mail templates. You may select any relying in your case, add some specifics and personalization, and ship it to the shopper.
Insurance coverage renewal electronic mail template for a personal shopper
Topic line: [Client name], it is time to renew your insurance coverage coverage
Hey, [Client name]!
I’m [Your name], representing the insurance coverage firm [Company name], the place you got insurance coverage — dwelling and auto insurance policies in July 2023.
Your insurance coverage coverage [Name and number] must be renewed in [XX days/weeks]. As your trusted insurance coverage agent, I need you to have insurance coverage protection to guard your own home and automobile.
To resume your coverage in only a few minutes, click on the hyperlink beneath or give me a name at [Phone number].
Please be happy to ask any questions or issues about your protection. I’m right here that will help you.
Quick renewal electronic mail template for insurance coverage brokers
Topic line: [Client name] 30 days left till your life insurance coverage expires
Pricey [Client name],
We have now but to debate renewing your coverage, which is able to expire in 30 days. I’ll fortunately meet with you and supply new life insurance coverage insurance policies with enticing protection circumstances.
Please give me a name when you might have time to debate.
Renewal insurance coverage electronic mail template with coverage circumstances renew
Topic line: [Client name], choose your new auto insurance coverage phrases
On July 2023, you’ll need to resume your automobile insurance coverage. Earlier than you do, I wish to aid you get the most effective deal attainable.
Our insurance coverage firm [Company name] cares about you as our valued buyer, so because you final renewed your insurance coverage coverage, we now have made vital modifications:
- added protection choices;
- developed aggressive quotes;
- supply extra privileges for our common prospects.
We all the time take into consideration your pursuits, so we now have thought by means of all of the choices to guard you. Allow us to take care of your automobile insurance coverage wants, and you’ll get time for extra vital issues like household, pals, and work!
If you need to seek the advice of about renewing your coverage and choosing the proper protection, please name me at [Phone number].
Coverage replace electronic mail template
Topic line: [Client name], verify the phrases of your insurance coverage coverage
Hey, [Client name]
I’ve excellent news for all our prospects from [Company name]’s insurance coverage firm.
Beginning March 1, 2023, all present insurance coverage insurance policies have been up to date — we now have added catastrophe protection areas and elevated the variety of funds to our prospects.
We are going to reply any questions relating to protection, coverage standing, or the flexibility to resume your coverage simply.
Enterprise insurance coverage replace template
Topic line: How about renewing your online business insurance coverage?
Hey, [Client name]
That is your insurance coverage agent [Your name]. How was your online business 12 months? I hope you’re profitable in every part.
We all know you might have one thing to be pleased with this 12 months — you might have change into the most effective in your trade, acquired recognition from the enterprise neighborhood, and opened a brand new enterprise. Congratulations!
Your enterprise insurance coverage coverage will quickly expire on July 15, 2023, and should be renewed. We are able to simply prolong the protection if you’re nonetheless glad with it. Apart from, I’m attaching a reality sheet so that you can confer with as you get extra insurance coverage quotes for your online business.
Do you might have time to fulfill and chat this week?
Take note of making ready renewal emails on your present prospects, and they’ll fortunately proceed to work with you and can be glad about your concern. To hurry up the e-mail advertising and marketing course of, take insurance coverage electronic mail templates from Stripo or create your individual templates in our drag-n-drop editor. Use all the following tips and ready-made electronic mail templates to get extra prospects.
Create renewal insurance coverage emails with Stripo